4 Methods Of Email Marketing

web-photos-mailitboxThere are four methods you can use for sending out emails: directly from your email account, from email software, from an email marketing service, from an autoresponder or from miscellaneous services.
1) Emailing from Your Email Account
Emailing from your email account may seem obvious, but if you are limited on funds and you are emailing just a few people it is the best alternative. Most email service providers allow the basics for sending out emails, which includes the ability to send to a multitude of people and the ability to add attachments. Many email service providers will even hyperlink URLs, meaning that when the reader receives the email, the URLS will be clickable. Some also will allow you to add pictures within the body of the email. However, this is pretty much the extent of the ability provided by most standard email service providers. Also, keep in mind that if you bulk email too often you could be flagged by the email service provider for spam. This is why if you’re using this alternative, it’s best to email no more than one hundred people.
2) Emailing from Email Software
You can also send emails from email software, such as Outlook Express. With email software, you can create and send HTML emails, something you cannot do when sending emails directly from your email account. You can also send to several people without being suspected of being a spammer. Some email software even have autoresponder capabilities. Autoresponders send automated email messages. The autoresponders available through email software are somewhat limited, so you may want to use an autoresponder service for more advanced autoresponder features.
3) Emailing from an Email Marketing Service
Emailing software programs allow you to create extremely elaborate HTML emails. These include survey emails, where you can get more of an idea the demographics of your subscribers. Additionally, you can email as many people as you like without getting in trouble. In fact, email marketing services expect you to email thousands of people. Other features common to most email marketing services include ability to track the response of your email campaign and email list management. Some may even have autoresponder capabilities. An example of a very popular email marketing service is Constant Contact. The price for this service is determined by the number of emails you send out.

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